Pinterest management
Pinterest is a search engine. I treat it like one.
What I do
- Keyword research per content cluster, refreshed quarterly
- Pin design from templates built for your brand
- Descriptions written as search text, not captions
- Board architecture organised around what people search, not around your post categories
- Scheduling and fresh-pin cadence
- Refreshing your best historic pins instead of only making new ones
- Monthly report on outbound clicks by cluster
What I do not do Mass-pinning for volume. High pin counts made sense in 2019. Now I would rather send 120 pins to the right boards than 400 into nothing, and I will show you the click data behind that.
Pinterest Ads
Account setup, campaign build and ongoing management.
Pinterest ad CPMs run well below Instagram, Facebook and TikTok in most niches, so small budgets still buy real reach.
Minimum ad spend $10/day.
More on Pinterest Management
SEO content writing
Long-form guides, comparison posts, reviews, recipes, tutorials, research-heavy content, and troubleshooting help pages. The formats that hold a reader and carry advertiser demand.
I will also tell you which of your existing posts to expand rather than replace. On my own site, a 450-word post earns $3.49 per thousand views and a 4,000-word guide earns $40.77. Expanding an old post is usually cheaper than writing a new one.
Audits
Pinterest account audit — your ten best and worst pins and what separates them, board structure, keyword gaps, and the three changes to make first.
Blog content audit — which posts deserve investment, which to expand, which to prune, in priority order.
Content strategy after a traffic drop
Small publishers lost a large share of their search traffic over the past two years and the outlook is not improving. If that is your situation, the work is rebuilding on Pinterest, email and product income. I have done exactly this on my own site and I will not pretend it is quick.
[See pricing →]